How Are Video Ads Displayed On The MANTIS Network?
Sponsored video ads are shown on publications included in the MANTIS network in one of two ways:
- Pre-roll video ads - Publications opting to embed video ads as pre-roll inventory before self-hosted video content.
- In-article video ads - Publications opting to use the MANTIS appearing/disappearing video player show video ads in-line with non-video content hosted on their website.
Technical Requirements For Video Ads
Video ads and other dynamic ad types must comply to all of the rules set forth in MANTIS Ad Policies, as well as the following:
- Max standard video length: 60 secs
- Min standard video length: 10 secs
- File type: any standard digital video format (.MOV, .MP4, etc.)
- Max file size: 300 MB
- Aspect ratio: 4:3 or 16:9 (video will be scaled to show in different size video players)
- Frame rate: 30 fps
- No automatic animation: Ads cannot contain audio or flash animation that plays automatically without a person's interaction.
How To Create a Video Ad Campaign on MANTIS
- Sign-up as a MANTIS advertiser
- Fund your MANTIS account balance
- Create a new campaign via your MANTIS dashboard
- Choose Video Ads as the desired Ad type (example below)
- Set your campaign targeting requirements and maximum bid rates
- Upload campaign creatives after reading through MANTIS Ad Polices
- Submit your campaign for review by MANTIS
Example of the MANTIS Campaign Creation Wizard:
Benefits of MANTIS Video Ads
Benefits of working with MANTIS to run your next video ad campaign include:
- Only pay for viewable impressions - With vCPM ads by MANTIS, you save 50% or more than you would if you paid the same rate on a CPM price model.
- Upload unlimited creatives - A/B test as many IAB-compliant creatives as you desire.
- Track conversions with ease - Use the MANTIS conversion tracking pixel to monitor campaign performance and learn who/what drives the best results.
- Make changes on the fly - MANTIS is a self-service ad platform that makes it quick and easy to update your campaign settings, creatives, and landing pages as needed.
- Seamless ad implementation - MANTIS works with its publishing partners to ensure sponsored stories are cleanly presented to readers in a non-obtrusive way.
- More reach in the US and Canada - MANTIS is the largest ad network of its kind, offering unrivaled reach at a local level in North America.
Video Ad Unit Pricing
All video ad campaigns are required to bid on a cost per 1,000 viewable impressions (vCPM) price model.