What Are Recommended Content Ads?
Recommended content ads are sponsored stories that show as recommended content under popular articles hosted on websites included in the MANTIS network.
MANTIS serves these native ad units via its proprietary content recommendation widget that is hosted directly on its partner's websites and apps.
Here's an example of the MANTIS content recommendation widget on a publisher's website:
Requirements For Advertisers To Get Started
To launch a recommended content campaign on MANTIS requires just three separate things:
- A link to a sponsored story hosted on your website that abides by Mantis Network Ad Policies & Creative Restrictions
- A short descriptive title with each word capitalized (e.g., This Is An Example Title...)
- A small thumbnail image that is relevant to the sponsored content
- Recommended content ads should be educational in nature and may not link to a sales page or offer (i.e., landing pages can not have products posted for sale or be overly sales-focused).
How To Create a Recommended Content Campaign
- Sign-up as a MANTIS advertiser
- Fund your MANTIS account balance
- Create a new campaign via your MANTIS dashboard
- Choose Recommended Content as the desired Ad type (example below)
- Set your campaign targeting requirements and maximum bid rates
- Upload campaign creatives after reading through MANTIS Ad Polices
- Submit your campaign for review by MANTIS
Example of the MANTIS Campaign Creation Wizard:
Benefits of Recommended Content Ads
Key benefits of working with MANTIS to run your next recommended content campaign include, but are not limited to:
- Fixed CPC pricing - Get guaranteed traffic to your website and save big by only paying for valid clicks from real humans.
- Upload unlimited creatives - A/B test as many IAB-compliant creatives as you desire.
- Track conversions with ease - Use the MANTIS conversion tracking pixel to monitor campaign performance and learn who/what drives the best results.
- Make changes on the fly - MANTIS is a self-service ad platform that makes it quick and easy to update your campaign settings, creatives, and landing pages as needed.
- Seamless ad implementation - MANTIS works with its publishing partners to ensure sponsored stories are cleanly presented to readers in a non-obtrusive way.
- More reach in the US and Canada - MANTIS is the largest ad network of its kind, offering unrivaled reach at a local level in North America.
Recommended Content Pricing
All recommended content campaigns are required to bid on a cost per click (CPC) price model in a transparent RTB ecosystem.