"What does it mean if my property is CPM approved?"
To ensure advertisers who pay a premium for priority cost-per-mille (CPM) placement on our network get the best value for their money, we only allow their campaigns to run on a CPM model within pre-approved placements.
All campaigns support running on a cost-per-click (CPC) model for every publisher, but if a placement qualifies, we will show it under a CPM model instead to maximize that property's earning potential.
Before making a request for ads from our server, we determine if visibility of a creative can be measured on your webpage. Most times, we can verify if a user has seen an ad or not but some implementations (such as iFrames) prevent such capabilities.
Note: If there are technical limitations that prevent us from measuring visibility, we will show CPC-only campaigns, otherwise the placement will be eligible for CPM.
"How does my property get more access to CPM bids / inventory?"
Properties looking for more access to high paid CPM inventory should focus on catering to the following factors that influence earning potential for any given website:
- Local traffic pays out higher than national/international traffic - Because of this, it makes sense to focus on obtaining local traffic. Ideas include state & city focused portals containing local news, businesses, etc...
- Ad placements really do matter - Give us access to the best placements on your website (above fold, in-article, stick ads on mobile, etc) so that our ads are front-and-center with a good click through rating and you'll instantly notice a boost in earnings compared to when using MANTIS in less-than-ideal locations.
- Organic traffic converts better than social traffic - Because of this, advertisers tend to exclude large websites that rely on social traffic and instead focus on websites that drive a majority of their traffic through organic, relevant searches.