Choosing the right ad platform(s)

Depending on your campaign goals, MANTIS is able to offer advertisers all, just one, or a combination of the following marketing platforms.

DISPLAY ADVERTISING SOLUTIONS

"How does display advertising work on MANTIS?"

"What pricing methods are available?"

Advertisers can bid for access to display ad inventory one or both of the following ways:

1. Cost per 1,000 viewable impressions (vCPM) - is a pricing method used to denote the price of 1,000 viewable impressions tracked. An ad is counted as "viewable" when 50 percent of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Thus, vCPM is considered a much safer investment for advertisers than CPM.

2. Cost per click (CPC) - is a pricing method in which advertisers pay a fixed rate every time a visitor clicks on an advertisement. CPC ads are only available for nationally-targeted campaigns. Campaigns segmented by state/regional, metro, or ZIP must bid on a vCPM basis.

"What audiences / publishers can I target?"

Advertisers can choose to target their display campaigns to one or both of the following audiences:

1. Endemic audiences - Endemic display ads run across our network of 500+ industry-focused publishing partners. Even with hundreds of publications working together, endemic ad inventory is limited at a local level and highly competitive.

2. Non-endemic audiences - MANTIS is the first and only cannabis-friendly ad network that has been officially accepted as a header bidding partner at prebid.org. This allows MANTIS advertisers the ability to participate in bids on popular mainstream websites, in addition to smaller publications in the niche.Unlike endemic inventory, access to non-endemic inventory is not limited. Targeting mainstream websites give you the ability to reach millions of readers per day on some of the most popular websites in the world. Note: Due to header bidding restrictions, all non-endemic (mainstream) display campaigns must bid for access to vCPM inventory -- Learn more

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CONTENT MARKETING SOLUTIONS

"What are recommended content / native ads?"

Native ads are sponsored stories that show as real content under popular articles hosted on websites in the network. MANTIS serves native ads in a content recommendation widget it provides its publishing partners, assuring sponsored stories are cleanly presented next to relevant articles in the niche.

"How does native advertising work on the MANTIS network?"

To launch a content ad campaign on MANTIS only requires 3 things:

1. A link to the landing page on your website with educational / entertaining / news content
2. A short descriptive title with each word capitalized (e.g., This Is An Example Title...)
3. A thumbnail image for sponsored article

Once you have these items ready, you can log in to your account, navigate to your Campaigns tab, and then click the "Create" button to launch a new campaign. On this screen, choose "Recommended Content" and continue to fill out all of the requested campaign information.

Note:

• Recommended content ads can not link to a sales page (i.e., landing pages can not have products posted for sale or be overly sales-focused).
• All recommended content campaigns run on endemic websites and bid for CPC inventory.
• Not every publisher has our content recommendation widget installed, but most of the large endemic publications on MANTIS do use it.

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VIDEO ADVERTISING SOLUTIONS

"How does video advertising work on MANTIS?"

• All video campaigns run on our endemic rotation and bid for access to vCPM inventory
• Not every publisher has our video player installed, but most of the large websites do use it
• Video ads must be relevant to our audience, refrain from showing users breaking any federal/local laws, and must be between :15-60 seconds in length
• Depending on the publisher, video ads have the ability to follow the user as they scroll down the page

"How are MANTIS video ads shown to users on websites?"

Video ads are shown on any given publication in one of two ways:

1. Embedded before other self-hosted video content (pre-roll ads)
2. In any article using our appearing/disappearing video player (in-article video ads)