Choosing the right ad platform(s)

Depending on your campaign goals, MANTIS is able to offer advertisers all, just one, or a combination of the following marketing platforms:

DISPLAY ADVERTISING SOLUTIONS

1) Endemic display ads

Endemic display ads run across our network of 350+ industry-focused publishing partners.

Note:

• Endemic inventory is limited and highly competitive. This is especially true for geo-targeted (local) campaigns and during holiday seasons (Christmas, 4/20, etc...). Because of this, you will want to be sure to prepare accordingly and leave enough of a runway for timed promotions.
• Endemic campaigns can bid for one or both of the following rotations:

1. Cost per mille (CPM) rotation - CPM campaigns are prioritized over CPC campaigns, plus they only show in premium ad placements across our network of endemic publishers
2. Cost per click (CPC) rotation - CPC pricing is cheaper than CPM pricing, but the pace of CPC campaigns tends to go slower than CPM campaigns (unless the CPC bid price is very competitive)

2) Non-endemic display ads

MANTIS has been officially accepted into the prebid.js / header bidding program which allows us to participate in bids on mainstream websites in addition to our standard (endemic) publishers.

Note:

• Access to non-endemic inventory is not limited and gives you the ability to reach millions of readers per day on some of the most popular websites in the world
• All non-endemic (mainstream) display campaigns bid for access to CPM inventory -- Learn more

How display advertising works on MANTIS:

CONTENT MARKETING SOLUTIONS

"What are recommended content ads?"

Recommended content ads are sponsored stories that show under articles/hosted content on our network of publishers.

Note:

• All recommended content campaigns run on our endemic rotation and bid for CPC inventory
• Not every publisher has our content recommendation widget installed, but most of the large websites do use it
• Recommended content ads can not link to a sales page (i.e., landing page can not have products posted for sale or be overly sales-focused).

How recommended content ads work on MANTIS:

To launch a content ad campaign on MANTIS only requires three basic things:

1. Link to landing page with sponsor’s hosted educational or entertaining article
2. A short descriptive title with each word capitalized (e.g., This Is An Example Title...)
3. Thumbnail image for article

Once you have these items ready, you can log in to your account, navigate to your Campaigns tab, and then click the "Create" button to launch a new campaign. On this screen, choose "Recommended Content" and continue to fill out all of the requested campaign information.

VIDEO ADVERTISING SOLUTIONS

Pre-roll Video Ads

• All video campaigns run on our endemic rotation and bid for access to CPM inventory
• Not every publisher has our video player installed, but most of the large websites do use it
• Video ads must be relevant to our audience, refrain from showing users breaking any federal/local laws, and must be between :15-60 seconds in length
• Depending on the publisher, video ads have the ability to follow the user as they scroll down the page

How video advertising works on MANTIS:

Video ads are shown on our publisher's websites one of two ways:

1. Embedded before other self-hosted video content (pre-roll ads)
2. In any article using our appearing/disappearing video player (in-article video ads)