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Budgeting for your Mantis ad campaigns
Budgeting for your Mantis ad campaigns
Paris Holley avatar
Written by Paris Holley
Updated over a week ago

"What does it cost to advertise with Mantis?"

The simple answer: It depends.

Because Mantis is a second-price, real-time bidding (RTB) platform, vCPM and CPC rates fluctuate every second based on inventory supply and demand.

Mantis will prompt you to enter a maximum bid rate for each rotation when creating a new display ad campaign. Mantis will use your maximum bid rates for each rotation to auto-optimize and bid for the appropriate inventory. For example, if an ad zone has historically low viewability metrics, Mantis will attempt to serve the ad on a cost-per-click (CPC) basis rather than on a cost-per-viewable-impression (vCPM) basis so that advertisers only pay when users are interested enough to click their ads. When historical viewability of an ad zone is better than average, or viewability is trackable due to direct integrations with Mantis tags, advertisers can expect to bid on a vCPM basis for this premium inventory.
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Calculating the total cost for your ad campaign

There are 2 main costs incurred by advertisers to plan/budget for:

  1. Allocated amount of ad spend (i.e., deposits of funds into an ad credit balance)

  2. Effected CPM/CPC of your campaigns (varies per channel/publication/creative)

There are a large number of factors that influence the final cost of your advertising campaigns on the Mantis platform, including (but not limited to):

  • Campaign type (e.g., display, content, video, retargeting channel differences)

  • Ad rotation (e.g., vCPM and CPC hybrid pricing model differences)

  • Max vs. actual winning bids (i.e., what it takes to win bids for your target market)

  • Targeting requirements (e.g., local campaigns tend to cost more to win bids)

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Making a deposit for ad credits

All advertisers, regardless of the selected payment plan, must have a positive balance of ad credits before launching a campaign on the Mantis ad network.

Click here for step-by-step instructions to make or schedule a deposit for ad credits.

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Daily spend limits

Setting a maximum daily spend limit

For each campaign you create, you'll be prompted by the system to set a daily spend limit for the campaign. In other words, you'll need to enter the maximum amount of dollars you want to spend in a 24 hour period before the campaign is automatically paused until the next 24 hour interval begins. Click here for step-by-step instructions to implement a daily spend limit for your campaign(s).

Minimum daily spend limit

All campaigns regardless of ad type have a required minimum daily spend of $10.00 or more.

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Benefits of using the Mantis DSP

  • Built-in fraud protection - All traffic goes through various safety checkpoints including multiple 3rd party, industry-leading fraud vendors. Rest assured knowing you’ll only pay for premium ad inventory and receive campaign performance insights in real-time.

  • Only pay for premium ad inventory - The truth is over half of the ad impressions served on the internet are not tracked as viewed, resulting in 50% or more of ad budgets going to waste. That’s why Mantis only charges its advertisers for guaranteed viewable impressions and valid clicks.

  • Upload unlimited creatives - As an advertiser, you can A/B test as many IAB-compliant creatives as you desire. Simply upload your artwork and let Mantis handle the rest.

  • Track conversions with ease - Implement the Mantis pixel on your website to monitor campaign performance, track conversions, and learn which publications and creatives are driving the best leads.

  • More reach in the US and Canada - Mantis is by far the largest ad network of its kind, offering unrivaled access to reach cannabis and CBD enthusiasts at scale (even at a hyper-local ZIP code level within the US).

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FAQ

Is there a minimum monthly or annual commitment?

No, there are no monthly or annual minimum media spend requirements regardless of the payment plan you go with. With Mantis, you can control the pacing of your ad campaigns by setting a daily spend limit. However, to drive consistent delivery for your ads, all active campaigns are required to set a minimum daily spend limit of $10 USD per day or more.

How much do impressions or clicks cost?

As a real-time bidding (RTB) platform, you have the ability to set both a maximum 1,000 verified viewable impressions (vCPM) bid and a maximum cost per click (CPC) bid. Learn more about the benefits of vCPM advertising.

How much does it cost to renew once my ad credits run out?

There is a $250 minimum deposit to replenish your account balance with more ad credits.

Are there discounts available for bulk ad buys?

Mantis offers an Enterprise plan with the lowest exchange fee in the industry for media buyers managing higher volumes of spend. Please contact us to learn more.

I’m sold. How do I get started?

Click here to create your free Mantis account.

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