By working around the red tape of advertising exchanges and platforms, MANTIS has successfully secured exclusive partnerships with mainstream websites across the web. This means the same freedom and flexibility you have to launch campaigns within our network is now available to you at a much larger scale. We refer to these new mainstream ad placements as “non-endemic” inventory.
Bidding for Non-Endemic Inventory
Under the Bidding tab for your MANTIS campaign(s), you now have the ability to turn ON/OFF access to non-endemic inventory as well as set your bid price for this new rotation.
Note: Non-endemic ads utilize a different bidding model than our in-network inventory and the minimum bid price for this inventory is $5CPM. When running non-endemic ads, you are not only competing against other advertiser bids in our system, but you must now also compete with mainstream advertisers for the same inventory.
Here's how it works:
- We compare the fixed bid price you are willing to pay, against all other advertisers in our system. The campaign/advertiser with the highest bid price is sent to the mainstream publication.
- The publication will then compare the highest price presented from our network, against other mainstream ad networks who have also picked the best price from their system. If your price exceeds that of all other networks, your campaign will win and then display.
As we continue to onboard additional non-endemic partners and expand the reach of this new channel significantly, your investment in this inventory gives us the negotiating power we need to turn the tide on restrictive ad policies across the ad-tech space.